Digital radio continues to grow in popularity

Digital radio is increasing in popularity with new figures showing 32 percent more listeners are tuning in via their mobile phones.

Jim Ottewill
  • By Jim Ottewill
  • 1 Aug 2013
  • min read
Digital radio is increasing in popularity with new figures showing 32 percent more listeners are tuning in via their mobile phones.

The rise is over the year with 24 percent of adults now listening to radio on their phones. This figure rises to 43 percent among 15 to 24-year-olds, according to quarter two figures released by Rajar.

Radio 1’s weekly reach was 11.02 million in the second quarter, a 7.4 per cent rise quarter on quarter from 10.26m but down 2.2 percent year on year.

Nick Grimshaw’s Breakfast Show reached 5.89 million listeners from the 5.78 million seen in the first quarter of 2013. The year-on-year figures were down from 6.93 million.

Helen Boaden, director of radio at the BBC, said: ‘It’s great news that radio generally and BBC Radio in particular remains in such good health. The record figures for Radio 4 and Radio 2 are a testament to the hard work of everyone involved with the networks and they should be proud of their efforts.

‘It’s also fabulous to see local radio performing strongly. There was also a sharp increase in those saying they have ever listened to the radio via mobile phone, up by 32 per cent over the year. Some 24 per cent of adults now say they’ve listened to radio on their phones, a figure which rises to 43 per cent among 15 to 24-year-olds.’

Further statistics showed the Asian Network reached 587,000 listeners  in quarter two - the figure was a 7.3 percent increase from the 547,000 a year ago and six percent higher than the 554,000 recorded in the previous quarter.