Deezer has announced the launch of a new dedicated UK grime channel to help nurture and champion emerging talent.
The digital platform will support up-and-coming artists, promoters and content creators through bursaries, mentorship, guidance and offer a spotlight to showcase the genre to a wider audience.
According to Deezer, the channel has launched and will see the service collaborate with 36 talents over the next six months to produce playlists, podcasts and videos, in addition to promoting new albums, artists and live radio stations.
Roman Tagoe, head of Content and Editorial, Deezer UK and Ireland, said: ‘It’s time for the British music industry to step up and recognise that it needs to identify new ways to help support this unique genre which, by it’s very nature, is typically anti-establishment.
‘By launching a channel dedicated to championing grime, combined with our grassroots programme, we will help identify the best new talent and give them the ability to showcase their work on a global scale.’
2016 has been a big year for grime with Skepta performing on the Pyramid Stage at Glastonbury and taking the Mercury Prize for his latest album Konnichiwa.
Laura Brosnan (Hyperfrank), music journalist and grime expert, added: ‘It’s a great time for the grime community to start moving forward, but important it maintains it’s DIY ethos and heritage. For a long time, brands and the industry have ignored us, or simply exploited the grime scene for their own gain. However, Deezer have chosen the right approach and are celebrating the entire culture, and looking at how it can play a genuinely positive role within their own sector to push a genre that rarely gets the credit it deserves.’
Read our feature from earlier in the year profiling many of the key players in UK grime.
The digital platform will support up-and-coming artists, promoters and content creators through bursaries, mentorship, guidance and offer a spotlight to showcase the genre to a wider audience.
According to Deezer, the channel has launched and will see the service collaborate with 36 talents over the next six months to produce playlists, podcasts and videos, in addition to promoting new albums, artists and live radio stations.
Roman Tagoe, head of Content and Editorial, Deezer UK and Ireland, said: ‘It’s time for the British music industry to step up and recognise that it needs to identify new ways to help support this unique genre which, by it’s very nature, is typically anti-establishment.
‘By launching a channel dedicated to championing grime, combined with our grassroots programme, we will help identify the best new talent and give them the ability to showcase their work on a global scale.’
2016 has been a big year for grime with Skepta performing on the Pyramid Stage at Glastonbury and taking the Mercury Prize for his latest album Konnichiwa.
Laura Brosnan (Hyperfrank), music journalist and grime expert, added: ‘It’s a great time for the grime community to start moving forward, but important it maintains it’s DIY ethos and heritage. For a long time, brands and the industry have ignored us, or simply exploited the grime scene for their own gain. However, Deezer have chosen the right approach and are celebrating the entire culture, and looking at how it can play a genuinely positive role within their own sector to push a genre that rarely gets the credit it deserves.’
Read our feature from earlier in the year profiling many of the key players in UK grime.
