Dance music streaming is growing at a faster rate than all other music genres according to data from the Official Charts Company analysed by the BPI.
Using the music industry’s standard Album Equivalent Sales (AES) metric, the consumption of dance music has outpaced the overall music market so far this year (up 3.2 percent, compared to 1.4 percent market average).
Music streaming now accounts for a quarter of all dance music consumed while the survey reveals dance fans are twice as likely to subscribe to a music streaming service than fans of other genres.
Geoff Taylor, BPI and BRIT Awards chief executive, said: ‘The growing appetite for dance music has been evident throughout 2015. The dance audience is incredibly engaged, knowledgeable of new music using a variety of platforms, tend to invest more and passionate, as these new findings show. They are eager to discover and are more likely to subscribe to streaming services.
‘This year legendary acts such as The Chemical Brothers, The Prodigy and Leftfield have carried their core audience forward whilst attracting a younger generation of fans, and the mainstream appeal of newer talent such as Disclosure, Rudimental and Years & Years bodes well for the future of the genre.’
Read our recent feature on dance music and the ongoing success of the likes of Orbital and the Chemical Brothers.
Using the music industry’s standard Album Equivalent Sales (AES) metric, the consumption of dance music has outpaced the overall music market so far this year (up 3.2 percent, compared to 1.4 percent market average).
Music streaming now accounts for a quarter of all dance music consumed while the survey reveals dance fans are twice as likely to subscribe to a music streaming service than fans of other genres.
Geoff Taylor, BPI and BRIT Awards chief executive, said: ‘The growing appetite for dance music has been evident throughout 2015. The dance audience is incredibly engaged, knowledgeable of new music using a variety of platforms, tend to invest more and passionate, as these new findings show. They are eager to discover and are more likely to subscribe to streaming services.
‘This year legendary acts such as The Chemical Brothers, The Prodigy and Leftfield have carried their core audience forward whilst attracting a younger generation of fans, and the mainstream appeal of newer talent such as Disclosure, Rudimental and Years & Years bodes well for the future of the genre.’
Read our recent feature on dance music and the ongoing success of the likes of Orbital and the Chemical Brothers.
