Following the British Phonographic Industry (BPI) report that classical music sales and streams have risen more that 10 percent, Alan Davey cites new talent as a factor and pledges continued support for the genre.
Reflecting on the report in a blog post Alan highlighted the importance of pursuing younger audiences, saying: ‘Leaving aside the wider political context, the news from the BPI last week that classical streaming is increasing more than any other genre – as well as physical CD sales – is cheering.
‘It’s cheering because it shows the continuing vitality, fuelled by the creativity, imagination, dedication and persistence of the recorded music industry, the brilliance of emerging and established artists, and containing signs of how we can find and excite a new younger audience for classical music.’
He also welcomed the news that Bauer are set to launch a new radio station, and suggests it is indicative of an increased appetite for classical music.
In his post he went on to propose that a wealth of new talent was fuelling the boom, alongside established artists.
He says: ‘One of the opportunities we have is the fact that we do have so much great new talent emerging at the moment – through things like BBC Young Musician, BBC New Generation Artists and BBC Introducing. The chances are if you are listening to Radio 3 you will hear a new and young artist as well as the established greats.’
The Radio 3 controller concluded by expressing the station’s commitment to supporting the genre: ‘We can do things for the industry and help amplify what the industry does in a way that no one else can, helped by the licence fee.’
He then added: ‘Music is a thing of intrinsic beauty and is a great way to understand humanity through the achievements of composing and performance. It’s a gift we can give all audiences and lets work together to do that.’
To read Alan’s blog in full, please visit bpi.co.uk
Reflecting on the report in a blog post Alan highlighted the importance of pursuing younger audiences, saying: ‘Leaving aside the wider political context, the news from the BPI last week that classical streaming is increasing more than any other genre – as well as physical CD sales – is cheering.
‘It’s cheering because it shows the continuing vitality, fuelled by the creativity, imagination, dedication and persistence of the recorded music industry, the brilliance of emerging and established artists, and containing signs of how we can find and excite a new younger audience for classical music.’
He also welcomed the news that Bauer are set to launch a new radio station, and suggests it is indicative of an increased appetite for classical music.
In his post he went on to propose that a wealth of new talent was fuelling the boom, alongside established artists.
He says: ‘One of the opportunities we have is the fact that we do have so much great new talent emerging at the moment – through things like BBC Young Musician, BBC New Generation Artists and BBC Introducing. The chances are if you are listening to Radio 3 you will hear a new and young artist as well as the established greats.’
The Radio 3 controller concluded by expressing the station’s commitment to supporting the genre: ‘We can do things for the industry and help amplify what the industry does in a way that no one else can, helped by the licence fee.’
He then added: ‘Music is a thing of intrinsic beauty and is a great way to understand humanity through the achievements of composing and performance. It’s a gift we can give all audiences and lets work together to do that.’
To read Alan’s blog in full, please visit bpi.co.uk
