Combating piracy is a ‘never ending challenge’

TGE 2014: Combating piracy is a ‘never-ending challenge’ for the music business, a BPI representative has said.

Jim Ottewill
  • By Jim Ottewill
  • 12 May 2014
  • min read
TGE 2014: Combating piracy is a ‘never-ending challenge’ for the music business, a BPI representative has said.

The comments were made by the BPI’s John Hodge during the How Rights Owners Can Stop The File-sharers: Anti-piracy panel, which also featured Muso’s Andy Chatterley, Lesley Bleakley from Beggars Group and Gee Davy from Cooking Vinyl.

Discussing recent anti-piracy activity, moderator Chris Cooke from CMU said that over the last few years, the number of take down notices issued to Google over the removal of copyright infringing content had risen to an ‘industrial level’.

Earlier in the year, Google was issued with its millionth take down notice while the BPI sent its 50 millionth notice to the search engine to remove illegal content last November.

John said: ‘The music industry has embraced the take down system but it’s a never ending challenge. People are constantly uploading and relinking illegal content as fast as we can take it down.’

Lesley Bleakley from Beggars said she believes that the ‘true music fan’ does not access copyright-infringing content.

‘While we have to work on the release, anti-piracy is not about making a return on investment, it’s what we owe to the creators. As a service provider to the artist, we owe it to them to ensure that their content is where it should be.’

The panel agreed that while illegal content is still easy to access, consumers prefer to find copyright-approved music.

According to the BPI, there are now more than 70 licensed music providers currently operating in the UK.

Check out other news from this year's Great Escape including a 'how to' guide on building a fan base and why the music streaming market place needs to offer consumers more choice.