Singer, songwriter, author and actor Carrie Hope Fletcher is the latest creator to join the #GetItRight campaign, which promotes respect for the value of creativity in the UK.
The initiative, run by the Get It Right from a Genuine Site cross-industry alliance, aims to dramatically reduce piracy by engaging the public around their love of content while encouraging them to invest in and source it from legal websites.
It was founded to help safeguard the UK’s creative industries, worth an estimated £84.1bn a year to the UK economy.
Fletcher joins celebrity voice coach Cece Sammy, grime artist Ghetts, singer songwriter Lapsley, record producer Steve Levine and SBTV founder Jamal Edwards, who all back the campaign.
These supporters have shared images and videos online with their fans, showcasing how many hours they spend on their creative endeavours or specific pieces of work in their career.
They are now calling on the public to do the same, letting the world know how much time people across the UK spend enjoying their favourite music, TV, films, books or sport – and creating content themselves.
According to #GetItRight research, conducted by USP, 53 percent of 16 to 24 year olds would be more inclined to purchase content if they were made more aware of the time it took for the artist/writer to produce it.
Seventy-two percent of the same group also believe it is important to fund creatives to ensure they can continue to create content we like to consume every day.
Fletcher said: ‘We want people to tell us how much time they spend enjoying the stuff we create. It’s so easy. Get a pen and paper. Write down how much time you spend enjoying your favourite TV show, music, films, sport or book and take a picture. Share it with everyone on social media with #GetItRight.’
Marianne Grant, spokesperson from Get It Right from a Genuine Site, said: ‘The second year of our campaign will continue to show our support for UK creativity and encourage everyone to get the TV, films, books, games, sport and music they love from genuine sites and services.
‘We are delighted Carrie Hope Fletcher has joined our growing legion of supporters to promote and discuss the amount of time it to takes not only those front of stage/camera/team/screen, but also those behind the scenes or supporting all of those creatives and sportspeople, to make the content we all spend precious time consuming.’
Now entering the second phase of its ongoing education campaign, it is teaming up with internet service providers to begin sending educational emails to relevant account holders to inform them if their accounts are associated with illegal filesharing.
These branded messages will direct recipients to a dedicated online resource centre where they can find information about the campaign and access a list of genuine sites where they can access content legally.
https://www.getitrightfromagenuinesite.org/
The initiative, run by the Get It Right from a Genuine Site cross-industry alliance, aims to dramatically reduce piracy by engaging the public around their love of content while encouraging them to invest in and source it from legal websites.
It was founded to help safeguard the UK’s creative industries, worth an estimated £84.1bn a year to the UK economy.
Fletcher joins celebrity voice coach Cece Sammy, grime artist Ghetts, singer songwriter Lapsley, record producer Steve Levine and SBTV founder Jamal Edwards, who all back the campaign.
These supporters have shared images and videos online with their fans, showcasing how many hours they spend on their creative endeavours or specific pieces of work in their career.
They are now calling on the public to do the same, letting the world know how much time people across the UK spend enjoying their favourite music, TV, films, books or sport – and creating content themselves.
According to #GetItRight research, conducted by USP, 53 percent of 16 to 24 year olds would be more inclined to purchase content if they were made more aware of the time it took for the artist/writer to produce it.
Seventy-two percent of the same group also believe it is important to fund creatives to ensure they can continue to create content we like to consume every day.
Fletcher said: ‘We want people to tell us how much time they spend enjoying the stuff we create. It’s so easy. Get a pen and paper. Write down how much time you spend enjoying your favourite TV show, music, films, sport or book and take a picture. Share it with everyone on social media with #GetItRight.’
Marianne Grant, spokesperson from Get It Right from a Genuine Site, said: ‘The second year of our campaign will continue to show our support for UK creativity and encourage everyone to get the TV, films, books, games, sport and music they love from genuine sites and services.
‘We are delighted Carrie Hope Fletcher has joined our growing legion of supporters to promote and discuss the amount of time it to takes not only those front of stage/camera/team/screen, but also those behind the scenes or supporting all of those creatives and sportspeople, to make the content we all spend precious time consuming.’
Now entering the second phase of its ongoing education campaign, it is teaming up with internet service providers to begin sending educational emails to relevant account holders to inform them if their accounts are associated with illegal filesharing.
These branded messages will direct recipients to a dedicated online resource centre where they can find information about the campaign and access a list of genuine sites where they can access content legally.
https://www.getitrightfromagenuinesite.org/
