British holiday institution Butlin's will host 58 music festivals this year, attracting nearly half a million punters to its resorts in Bognor Regis, Minehead and Skegness.
The company, owned by Bourne Leisure, has seen the number of festivals it hosts grow 65 percent from 20 a decade ago to 58 in 2016.
Speaking to IQ Magazine, Mike Godolphin, head of entertainment at Bourne Leisure, said live music events now make up 35 per cent of Butlin's overall businesss.
'Our calendar of events has grown from 20 ten years ago to 58 today and what’s really inspiring is the price growth: those attending are prepared to spend a lot more on the events than 10 years ago,’ he added.
‘Many of our festivals are targeted over-25s, so one of the attractive features is definitely the warm beds and showers. It’s also the “weather-doesn’t-stop-play” factor, which allows us to deliver music festivals in the winter months.’
Gondolphin said the two festivals which most helped contribute to this shift were All Tomorrow’s Parties (ATP), which was held in Minehead from 2007 to 2011, and Bloc, which will take place for the fifth and final time in March.
New additions to the Butlins festival line-up this year include the The Mighty Hoop-La pop-focused shindig from Guilty Pleasures, and Electric Dreams, a celebration of synths and guitars, held in association with Vintage TV.
The company, owned by Bourne Leisure, has seen the number of festivals it hosts grow 65 percent from 20 a decade ago to 58 in 2016.
Speaking to IQ Magazine, Mike Godolphin, head of entertainment at Bourne Leisure, said live music events now make up 35 per cent of Butlin's overall businesss.
'Our calendar of events has grown from 20 ten years ago to 58 today and what’s really inspiring is the price growth: those attending are prepared to spend a lot more on the events than 10 years ago,’ he added.
‘Many of our festivals are targeted over-25s, so one of the attractive features is definitely the warm beds and showers. It’s also the “weather-doesn’t-stop-play” factor, which allows us to deliver music festivals in the winter months.’
Gondolphin said the two festivals which most helped contribute to this shift were All Tomorrow’s Parties (ATP), which was held in Minehead from 2007 to 2011, and Bloc, which will take place for the fifth and final time in March.
New additions to the Butlins festival line-up this year include the The Mighty Hoop-La pop-focused shindig from Guilty Pleasures, and Electric Dreams, a celebration of synths and guitars, held in association with Vintage TV.
