British music sales spike from Olympics

British music sales have rocketed thanks to the opening ceremony spectacular from Danny Boyle, Isles of Wonder.

Anita Awbi
  • By Anita Awbi
  • 2 Aug 2012
  • min read
The opening ceremony spectacular spanned decades of British music as part of its cultural celebrations, including over 50 iconic British songs. As a result, the featured songs have received significant sales, with Galvanise by The Chemical Brothers receiving 1,708 percent growth in sales, and Mike Oldfield's haunting tubular bells by 1,070 percent over the weekend.

Underworld, who are perhaps best known for their track Born Slippy, which was part of the soundtrack to Boyle's cult film Trainspotting, were the music directors to the opening ceremony. The track was used again in Isles of Wonder by Boyle, and it has since seen sales increase by 700 percent. Tinie Tempah, Frank Turner and Arctic Monkeys have also returned to the top 100 singles chart.

After receiving audience figures of around 27 million viewers in the UK alone, initial forecasts from the Official Charts Company indicate that five of the songs featured in the spectacular will make it into the Top 40 singles shart this weekend.

The tipped songs are the Arctic Monkeys’ cover of The Beatles track Come Together, Emeli Sandé’s version of Abide With Me, and Caliban’s Dream by Underworld which is currently in the top five.

The BPI Chairman Tony Wadsworth CBE, said: 'Throughout the decades the UK has been at the top of the game in producing music that a global audience can enjoy. Its importance in the Opening Ceremony underlines the fact that music is part of our national identity and something the British public are truly proud of.'

The compilation album of the opening ceremony, Isles of Wonder, has already reached the top spot in 11 countries and is in the top 10 in 42 countries around the world.

Commenting on the figures, BPI Chief Executive Geoff Taylor, added: 'Music has been placed firmly at the heart of the country’s celebrations this year with both the Diamond Jubilee and the Olympics Opening Ceremony focusing on one of our country’s greatest exports.

'Danny Boyle’s cultural extravaganza was a reminder of how important music is to Britain. The closing ceremony will showcase even more outstanding British talent to the rest of the world.'