The BPI in association with Music Ally is launching The Music & Tech Springboard Programme, a new initiative designed to bring the music community and tech start-ups closer together.
The programme consists of an eight-episode video series, a free BPI membership and a six-month free subscription to Music Ally.
The video series is a learning resource for those interested in the world of music and tech start-ups, and features an array of high-level executives from record labels and distributors (Universal Music UK, Sony Music Entertainment, Warner Music UK, PIAS), PROs (PPL, PRS), accelerators/incubators (Abbey Road Red, Marathon Artists Labs), law firms (Reed Smith), advisors (Lewis Silkin/ Eleven Advisory, Becky Brook Consulting) and successful tech start-ups (Melody VR, Landmrk, JAAK, Click’n’Clear).
Watch the music licensing episode of the Music & Tech Springboard Programme below. This episode features Jez Bel, chief licensing officer at PPL and Nick Edwards, head of online at PRS for Music.
Casandra Strauss, senior special projects manager and the originator of the Music & Tech Springboard Programme for the BPI, said: ‘We genuinely hope this initiative goes a long way in further democratising access to information and our industry. We are thrilled to be joined in our mission by Music Ally as our partner, as well as the best and brightest names in our field, who have contributed their valuable time and expertise towards pushing the boundaries forward in this space and showing once again that the recorded music industry is at the forefront of innovation. We couldn’t be more grateful to them – and I’m sure we’re all excited to see the new crop of start-ups joining our community.’
Paul Brindley, chief executive and co-founder, Music Ally, said: ‘So many startups face problems when dealing with the music industry because of a lack of knowledge or lack of experience in knowing how the industry works and how best to deal with the various parts of the business. This programme convened by the BPI provides invaluable insight from some of the most experienced and knowledgeable practitioners. We urge anyone who is seriously looking to engage with the music industry to look at this series of videos first to pick up some great tips to help them on their journey and to give them the best chance of success.’
Tom Nield, co-founder, Landmrk, and contributor to the Music & Tech Springboard Programme video series, said: ‘It can be easy to overlook certain parts of an industry when carrying out your work, especially when you are starting out. The BPI’s Music & Tech Springboard Programme not only illustrates who the key stakeholders are and what they do, but gives crucial insight into what they actually want and need. I wish we had had this resource when we were starting out.’
