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BASCA changes name to Ivors Academy

The British Academy of Songwriters, Composers & Authors has announced that it will now be known as The Ivors Academy in a move to enhance it visibility as a champion of music creators.

Bekki Bemrose
  • By Bekki Bemrose
  • 25 Mar 2019
  • min read
The British Academy of Songwriters, Composers & Authors (BASCA) has announced that it will now be known as The Ivors Academy in a move to enhance it visibility as a champion of music creators.

The rebranding will unify all areas of the organisation’s work and is the first step in their strategy to grow the organisation to give creators a better deal.

Taking the name from the organisation’s internationally renowned Ivor Novello Awards, The Ivors Academy recently welcomed Ed Sheeran as a new member.

Sheeran joins figures like Joan Armatrading, Jonny Greenwood, Annie Lennox, and Sir Paul McCartney, and the organisation’s name change is part of a drive to build on that membership and champion the interests of music creators.

BASCA’s recent campaigns include their support of the EU Copyright Directive to protect the rights of music writers.

The familiarity of the awards will give further prominence to the Ivors Academy, and alongside celebrating household names they are also supporting emerging talent through the BASCA trust, which awards bursaries to up and coming writer-producers.

Graham Davies, chief executive officer, The Ivors Academy, says: ‘Becoming The Ivors Academy is an important step in our history. We are becoming true champions of music creators.

‘Music starts with the creator and without their contribution to recordings, videos, games, TV, film, radio and live, the riches enjoyed across the media and technology industries would not exist. Riches should be shared fairly so that creators can make a living from their art and craft. Creators should not have to constantly fight to retain their rights, fight to be paid and fight for fair access to work.’

Crispin Hunt, songwriter and chair of The Ivors Academy, commented: ‘The future needs a powerful collective voice for music writers. The Ivors Academy of Music Creators is the future-facing, fit-for-purpose evolution of BASCA’s great legacy. Our mission is to innovate, inspire, inform, empower and celebrate musical creativity: connecting a global membership towards a flourishing musical future for every genre and every future genre.’

Joan Armatrading MBE, songwriter and recipient of the Ivor Novello Award for Outstanding Contemporary Song Collection says: ‘Recognition for my songwriting, especially from my peers, is extremely important to me. Being part of an organisation that stands up for our rights, and protects the value of our craft, is invaluable in today’s industry and I’d encourage every songwriter and composer to add to our collective voice.’

Anne Dudley, composer and recipient of the PRS for Music Outstanding Contribution to British Music Ivor Novello Award, added: ‘Music says so many different things to different people, and it’s a true joy to be able to create it. The work of The Ivors Academy to celebrate music creators and support their art is invaluable in allowing our industry to keep growing and innovating.’

The Ivors 2019 will take place on Thursday 23rd May at the Grosvenor House in London, hosted by Paul Gambaccini. Nominations will be announced on Wednesday 24th April.