B-Unique founders Martin Toher and Mark Lewis will become co-presidents of the newly created Spirit B-Unique, based in London.
Under the deal, Toher and Lewis will seek out new opportunities for the Spirit catalogue in the UK and Europe, while Spirit will work B-Unique repertoire in the US and the rest of the world.
The alliance will bolster Spirit’s presence in Europe and bring a raft of British artists under its umbrella, including James Bay, John Newman and Kodaline, plus hit songs from Rudimental, Calvin Harris, Olly Murs and Last Shadow Puppets.
Spirit chairman David Renzer said: ‘The UK is an incredibly important market in music and we’ve long viewed it as a key part of Spirit’s long-term global growth plan. Year in and year out, it produces some of the world’s greatest musical talents, and opening a dedicated UK office positions Spirit to capitalise on the abundant creative opportunities that exist there.’
Toher added: ‘Founding B-Unique and developing it into a successful label and publisher has been some of the most fulfilling work of my career, and I couldn’t imagine a better home for B-Unique’s songwriters than Spirit.
‘Their international reach, creative strength, and administrative resources make them an incredible business partner and a huge asset for a songwriter. I can’t wait to get to work with David and his team and I’m excited to be part of Spirit’s expansion into the UK.’
Read our Sync Review with Peter Shane, senior vice president, creative services, at Spirit Music.
Under the deal, Toher and Lewis will seek out new opportunities for the Spirit catalogue in the UK and Europe, while Spirit will work B-Unique repertoire in the US and the rest of the world.
The alliance will bolster Spirit’s presence in Europe and bring a raft of British artists under its umbrella, including James Bay, John Newman and Kodaline, plus hit songs from Rudimental, Calvin Harris, Olly Murs and Last Shadow Puppets.
Spirit chairman David Renzer said: ‘The UK is an incredibly important market in music and we’ve long viewed it as a key part of Spirit’s long-term global growth plan. Year in and year out, it produces some of the world’s greatest musical talents, and opening a dedicated UK office positions Spirit to capitalise on the abundant creative opportunities that exist there.’
Toher added: ‘Founding B-Unique and developing it into a successful label and publisher has been some of the most fulfilling work of my career, and I couldn’t imagine a better home for B-Unique’s songwriters than Spirit.
‘Their international reach, creative strength, and administrative resources make them an incredible business partner and a huge asset for a songwriter. I can’t wait to get to work with David and his team and I’m excited to be part of Spirit’s expansion into the UK.’
Read our Sync Review with Peter Shane, senior vice president, creative services, at Spirit Music.
