Association for Electronic Music unveils industry line-up

IMS NEWS: Ed Banger’s Pedro Winter, Ministry’s Lohan Presencer and K7’s Horst Weidenmuller are among latest names to sign up to the Association for Electronic Music (AFEM) industry body.

Anita Awbi
  • By Anita Awbi
  • 23 May 2013
  • min read
AFEM, dance music’s international advocacy and lobbying group, announced the new additions to its 51-strong international board of advisors at this week’s International Music Summit (IMS) in Ibiza.

The board, which also includes publisher and producer John Truelove and Beatport’s Matthew Adell, brings together artists, DJs, managers, labels, promoters, publishers, agents, retailers and broadcasters to advance the cause of electronic music.

AFEM co-founder Ben Turner said: ‘There has been an incredible outpouring of support for the Association of Electronic Music. Everyone sees the opportunity to seize this moment of dance music’s high profile and make a lasting difference.’

Following AFEM’s launch at this year’s midem convention, work has been going on behind the scenes to finalise a wide-ranging agenda embracing marketing, health and safety and the damaging effects of piracy.

AFEM launched with the support of such powerful names as Patrick Moxey (Sony Music), David Levy (WME) and James Barton (Live Nation). Legendary producer and dance music pioneer Nile Rodgers – who produced Daft Punk’s latest album Random Access Memories – has already agreed to serve as an AFEM ambassador, and further high-profile ambassadors will shortly be announced.

In related news, PRS for Music’s Mark Lawrence took part in a panel at the IMS yesterday to promote the work of the society's Amplify dance music outreach programme. He was joined by Truelove, Marcus Trojan (Weekend club), Ralf Kollmann (Mobilee Records), Stephen Titmus (Shazam) and moderator, Kurosh Nasseri (Association for Electronic Music). Together they discussed how dance music makers need to focus on business as well as making music to ensure they receive the correct royalties from their work.

Read more about PRS for Music’s Amplify project.