The organisation’s new Lightning Live system, which has been ‘road tested’ over the last six months, collects sales at live venues for inclusion into the weekly album charts.
Its launch follows approaches from both independent and major labels, who are increasingly using live events as a route to get their products to fans and new audiences, the company said.
Omar Maskatiya, OCC's chief operating officer, said: ‘We strive constantly to ensure that the Official Charts reflects and responds to consumer behaviour and this move, following just a few months after the integration of streams, further underlines this strategy.’
Its launch follows approaches from both independent and major labels, who are increasingly using live events as a route to get their products to fans and new audiences, the company said.
Omar Maskatiya, OCC's chief operating officer, said: ‘We strive constantly to ensure that the Official Charts reflects and responds to consumer behaviour and this move, following just a few months after the integration of streams, further underlines this strategy.’
