Adele

Adele and Ed Sheeran lead Brit solo artist success

Adele, Ed Sheeran and Sam Smith led British success in 2015 with solo artists outperforming groups for the seventh consecutive year.

Jim Ottewill
  • By Jim Ottewill
  • 16 Feb 2016
  • min read
Adele, Ed Sheeran and Sam Smith led British success in 2015 with solo artists outperforming groups for the seventh consecutive year.

New BPI analysis showed that of the top 1,000 selling artist albums of 2015, market share for solo artists reached its highest level in four years, climbing to 60 percent.

The UK also provided the biggest selling album by a group - Coldplay’s A Head Full Of Dreams. However, according to the figures, this was the only non-solo artist title to feature in the 2015 top 10.

The peak popularity of groups in recent years came between 2005 and 2008, coinciding with a period when rock (accounting for 40 percent of album sales) was dominant over pop (20 percent. Snow Patrol, Kaiser Chief, the Arctic Monkeys and Oasis were some of the biggest selling acts of the time.

Geoff Taylor, BPI and BRIT Awards chief executive, said: ‘We’re thrilled to see British talent continue to perform so strongly - an achievement that will be celebrated at this year’s BRIT Awards show on 24 February.

‘There may be any number of reasons why solo stars are currently outperforming groups, but certainly over the last few years pop has enjoyed a particularly fertile period, which has tended to coincide with a strong performance from solo acts.’

Across the top 1,000 albums, UK artists claimed over half (53 percent) of all solo sales and almost two thirds (64 percent) of all group sales.

Visit bpi.co.uk for more information.