Thursday 9 March 2017
- Local-focussed yurt restaurant wins nationwide Music Makeover competition
- Special award ceremony included live performances from Norfolk artists Mullally and Mammal Hands
- £5,000 prize money and expert advice from music producer Steve Levine will allow Shuck’s to support more local acts and host live performances
Much-loved restaurant-in-a-yurt, Shuck’s, has been named winner of PRS for Music’s inaugural Music Makeover Restaurants competition, taking home a £5,000 prize to revamp the restaurant for live performances as it continues to support the local scene.
PRS for Music launched the annual Music Makeover competition six years ago to the pub sector and the following year to hairdressers and more recently restaurants and fashion retailers. The aim of the competition is to showcase and raise awareness of how important music is to local businesses. From the quality of the sound system, to acoustics, volume and playlists, music has a huge impact on both customers and staff.
As part of the celebrations, PRS for Music hosted a launch party, where neo-soul singer Mullally and electronic jazz trio Mammal Hands, who are from Norfolk, performed live inside the yurt. Shuck’s also provided canapés for the event.
PRS for Music launched the annual Music Makeover competition six years ago to showcase and raise awareness of how important music is to local businesses, expanding it to include restaurants for the first time last year. From the quality of the sound system, to acoustics, volume and playlists, music has a huge impact on both customers and staff.
Winner Philip Milner of Shuck's said: “We’re absolutely delighted and thrilled that we have won, and we still can't believe it. Improving our music offering was something we had always planned on doing but we couldn't afford it, and it's going to make a massive difference to our business, inside and out. Winning the PRS for Music prize means we will now be able to showcase local talent and give our customers the ultimate dining experience.”
Paul Clements, Commercial Director, PRS for Music said: “Shuck's really impressed me due to its unique setting, goals and its dedication and support of local community and produce. Phil's vision of how music could really impact and grow the restaurant was impressive.”
About PRS for Music
PRS for Music represents the rights of over 124,000 songwriters, composers and music publishers in the UK. As a membership organisation it ensures creators are paid whenever their music is played, performed or reproduced, championing the importance of copyright to protect and support the UK music industry. The UK has a proud tradition of creating wonderful music that is enjoyed the world over and PRS for Music has been supporting the creators of that music since 1914.
PRS for Music provides business and community groups with easy access to over 10m songs through its music licences. In an industry worth over £4.1bn PRS for Music is uniquely placed to be a voice for music and music creators. Collecting £537.4m in 2015, PRS for Music is one of the world’s most efficient combined rights organisations. With over 100 representation agreements in place globally, PRS for Music's network represents over two million music creators.